What is Samoto?

At Samoto, we create digital products powered by an AI-driven service to make everyday life easier, smarter, and more affordable.

Our mission is simple: help people save money, reduce food waste, and plan meals effortlessly by combining grocery flyers, price comparisons, and intelligent recipe planning into one seamless experience.

We are the team behind Grocery Guru and Chef Gustave

• Grocery Guru helps shoppers browse flyers, track specials, manage shopping lists, and generate meal plans that match what’s on sale.
• Chef Gustave is an AI-powered kitchen assistant that turns your ingredients into personalized recipes while suggesting the most affordable way to cook.

Why we did this

Grocery shopping has become overwhelming—prices fluctuate, flyers are scattered, and families are busy. We saw an opportunity to solve this by combining data, AI, and user-friendly design into tools that actually improve people’s daily lives.

Who we serve

Our apps are built for busy families, budget-conscious shoppers, health-focused consumers, and home cooks who want smarter meal planning without overspending.

We believe in building simple, accessible, and impactful tools —not just for today, but for the future of food, shopping, and kitchen intelligence.